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Generation Y'S representations of who they are and how they give

Author

Listed:
  • Christine Gonzalez

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Marine Le Gall-Ely

    (IREA - Institut de Recherche sur les Entreprises et les Administrations - UBS - Université de Bretagne Sud)

  • Caroline Urbain

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

This research, based on the free association method and conducted in France among 276 young adults born between 1979 and 1991 (financially autonomous), shed light on the complex representations Generation Y has of itself and of giving behaviors, offering cues for charities and associative organizations to renew their potential donators.

Suggested Citation

  • Christine Gonzalez & Marine Le Gall-Ely & Caroline Urbain, 2011. "Generation Y'S representations of who they are and how they give," Post-Print halshs-00776835, HAL.
    • Handle: RePEc:hal:journl:halshs-00776835
    as

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