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Circuits courts, court circuit de la grande distribution ?

Author

Listed:
  • Vanessa Beaudouin

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Laure Sugier

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

The relatively recent development of short food supply chain reflects a major shift in consumer perception for local consumption and ethics. This ethnomarketing research, based on a long immersion of researchers in a consumer population hostile to the traditional distribution of food products, seeks to explore the diversity of alternatives to retail, to update the motivations of consumers to attend short food supply chain and to show the inevitability of traditional distribution. This research will ultimately discuss the concept of proximity and make an updated logic of the hybridization in the behavior of local consumers.

Suggested Citation

  • Vanessa Beaudouin & Laure Sugier, 2012. "Circuits courts, court circuit de la grande distribution ?," Post-Print halshs-00763083, HAL.
    • Handle: RePEc:hal:journl:halshs-00763083
    as

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