Le " nouveau " rôle de l'Université et le développement de l'insertion professionnelle des étudiants universitaires : analyse et description d'une expérimentation dans une grande université de l'Ouest

Selecting and better recruiting is a big challenge for human resources services in charge of recruitment in enterprises and other organizations. Traditional forms of coordination and of matching relevant information for better matching exist but do not satisfy the different stakeholders. In an endogenous growth model, and particularly at a regional or infra-regional level with the necessities of "ambiance" and the potentials of a proximity economy, quantity and quality of the new entries in the labor market are a critical cause of development. So, the quality of the matching process should be considered also as a critical factor. Public programs have been recently implemented (the name is Social experimentation from Young people official authority)in French universities for enhancing the pre-matching phase for students still present in their master degree unit. The paper proposes to analyze one experiment with 1600 students in scientific master degree (sciences, technologies, biology and medicine) confronted to a new apparatus "Science insert" that has targeted the outcome of better quality of students knowledge about the principles of rules recruitment in the labor market. Are analyzed the university context, the specific university services, the dedicated human organization and their realizations, and try to test the effects of the Science insert program on their "culture of better matching" and consequently on their behavior when leaving universitary nest. The paper offers a panorama for strengths and weaknesses of the Science insert coaching program.