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L'impact des images idéalisées et non idéalisées de la beauté féminine sur l'anxiété des femmes à l'égard de leur corps

Author

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  • Sylvie Borau

    (marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

The impact of media images of feminine beauty is seldom studied in France while this topic is regularly at the heart of the news, even at the political level. An experiment conducted among 797 young women reveals the relief-effect of images presenting non-idealized models among respondents who score high in terms of body-comparison with media models. On the other hand, the negative impact of idealized images was not confirmed. We also show that respondents' Body Mass Index does not play a major role in the way these images are received

Suggested Citation

  • Sylvie Borau, 2012. "L'impact des images idéalisées et non idéalisées de la beauté féminine sur l'anxiété des femmes à l'égard de leur corps," Post-Print halshs-00742275, HAL.
    • Handle: RePEc:hal:journl:halshs-00742275
    as

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