IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00741772.html
   My bibliography  Save this paper

Comment réagissent les consommateurs face à des tentations d'achat répétées ? Une application aux ventes privées en ligne

Author

Listed:
  • Nawel Ayadi

    (marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Magali Giraud

    (marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Christine Gonzalez

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

When exposed to purchase temptations, consumers may decide to set up, with varying degrees of success, control mechanisms. This research focuses on two key variables within the process by which purchase impulse turns into an impulsive purchase: consumer's ability and willingness to control himself. A qualitative study was conducted with 34 online private sales members in order to highlight the control processes established by consumers confronted with repeated purchase temptations

Suggested Citation

  • Nawel Ayadi & Magali Giraud & Christine Gonzalez, 2011. "Comment réagissent les consommateurs face à des tentations d'achat répétées ? Une application aux ventes privées en ligne," Post-Print halshs-00741772, HAL.
    • Handle: RePEc:hal:journl:halshs-00741772
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00741772. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.