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L'exportation des moyennes entreprises de niche: un processus arythmé

Author

Listed:
  • Catherine Mercier-Suissa

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Magdalena Godek-Brunel

Abstract

Combinant les travaux portant sur les stratégies d'exportation de la PME et sur l'approche par les marchés de niche, cet article montre que l'exportation de la PME sur des marchés de niche s'opère selon un processus arythmé, que les modèles traditionnels d'internationalisation ne prennent que partiellement en considération. L'étude exploratoire menée en Rhône-Alpes laisse à penser que le processus d'exportation de la PME de niche suit deux phases. La vitesse est irrégulière entre ses deux phases. L'exportation commence dans un premier temps, dans les pays géographiquement et/ou culturellement proches, puis elle se poursuit sur des marchés éloignés situés dans la même zone géographique. L'entreprise a besoin de redéployer ses ressources pour attaquer de nouveaux marchés.

Suggested Citation

  • Catherine Mercier-Suissa & Magdalena Godek-Brunel, 2012. "L'exportation des moyennes entreprises de niche: un processus arythmé," Post-Print halshs-00739389, HAL.
    • Handle: RePEc:hal:journl:halshs-00739389
    as

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