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Opening Strategy: Evolution of a Precarious Profession

Author

Listed:
  • R. Whittington
  • Ludovic Cailluet

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • B. Yakis-Douglas

Abstract

This paper takes the long view on the development of strategy as a profession, from the 1950s to today. We identify strategy as a structurally precarious profession, subject to cyclical demand and shifts in organizational power. This precariousness has increased with the secular shift towards more open forms of strategy-making, with more transparency inside and outside organizations and more inclusion of different actors internally and externally. We analyse four forces - organizational, societal, cultural and technological - driving the evolution of strategy as a profession and discuss implications for the future of strategy work, for effective strategies, for strategy's professional bodies and for strategy research

Suggested Citation

  • R. Whittington & Ludovic Cailluet & B. Yakis-Douglas, 2011. "Opening Strategy: Evolution of a Precarious Profession," Post-Print halshs-00738389, HAL.
    • Handle: RePEc:hal:journl:halshs-00738389
    DOI: 10.1111/j.1467-8551.2011.00762.x
    as

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