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Stratégies de création de valeur dans le secteur des smartphones : avantage au leader d'innovation en rupture d'image (comparaison APPLE-RIM-NOKIA)

Author

Listed:
  • Boualem Aliouat

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Michel Leroy

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

The objective of this paper is to highlight the strategic intent of creating value for innovative companies in a hyper competitive industry, more particularly in the case of Smartphones. By mobilizing the theories of dynamic capabilities and market efficiency, this work explores a new way of thinking about innovation and research leadership by competing firms. Through a measure of efficiency and market models, we observe that some companies have interests in combining resources and diverse expertise (technology, image, marketing, legal actions, ...) to obtain a dominant position favored by investors and allowing them to be stabilized in the positive reaction to events. We conclude that value creation is based essentially on the combination of leadership in innovation and breaking image.

Suggested Citation

  • Boualem Aliouat & Michel Leroy, 2011. "Stratégies de création de valeur dans le secteur des smartphones : avantage au leader d'innovation en rupture d'image (comparaison APPLE-RIM-NOKIA)," Post-Print halshs-00732593, HAL.
    • Handle: RePEc:hal:journl:halshs-00732593
    as

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