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Patents and Trademarks: From Business Law to Legal Astuteness

Author

Listed:
  • Boualem Aliouat

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

With regard to resource and skill theories, this chapter explores a new way of thinking about business law as it relates to Intellectual Property (IP) and patent and trademark law in particular. The author advances the concept of legal astuteness as articulated and developed by Prof. C. Bagley as a means of exploring the nexus between managerial decisions of the firm and its IP legal environment. This chapter envisages IP law as a contingent component of the strategic project that can be optimised by legal astuteness and demonstrates how IP law can be both a resource and tool of value capture.

Suggested Citation

  • Boualem Aliouat, 2010. "Patents and Trademarks: From Business Law to Legal Astuteness," Post-Print halshs-00732366, HAL.
    • Handle: RePEc:hal:journl:halshs-00732366
    as

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