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Information nutritionnelle, choix et caractéristiques des consommateurs

Author

Listed:
  • Youenn Lohéac

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, ESC Bretagne Brest)

  • Pierre Combris

    (Global Nutrition Departement - Danone Research)

  • Sylvie Issanchou

    (Agroécologie [Dijon] - INRA - Institut National de la Recherche Agronomique - UB - Université de Bourgogne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement)

Abstract

Consumers' food decisions are based on the information they receive and on their own individual characteristics. This paper is based on an experiment using experimental economics and sensory evaluation to measure individual characteristics of participants and to analyze the impact of nutritional information relative to orange juice. The aim is to explore the potential link between specific characteristics (risk aversion, time preference) and the reactions of consumers to nutritional information. The results show that participants react significantly to this information supplied, positively for the pure orange juice and a negatively for orange nectars. In addition, "risk averse" individuals appear more sensitive to information that "risk neutral" ones. Similarly, individuals with a preference for the future show sharper and more stable responses to information about the products than those who prefer the present.

Suggested Citation

  • Youenn Lohéac & Pierre Combris & Sylvie Issanchou, 2012. "Information nutritionnelle, choix et caractéristiques des consommateurs," Post-Print halshs-00707591, HAL.
  • Handle: RePEc:hal:journl:halshs-00707591
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    Cited by:

    1. Youenn Loheac, 2019. "Faim et décisions intertemporelles : littérature expérimentale et illustration empirique," Post-Print halshs-02472148, HAL.

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