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Management de l'innovation et Business Models des PMI. Le cas de l'industrie plasturgiste

Author

Listed:
  • Olivier Brette

    (EVS - Environnement, Ville, Société - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - UL2 - Université Lumière - Lyon 2 - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - INSA Lyon - Institut National des Sciences Appliquées de Lyon - Université de Lyon - INSA - Institut National des Sciences Appliquées - UJM - Université Jean Monnet - Saint-Étienne - ENTPE - École Nationale des Travaux Publics de l'État - ENSAL - École nationale supérieure d'architecture de Lyon - CNRS - Centre National de la Recherche Scientifique - ALLHiS - Approches Littéraires, Linguistiques et Historiques des Sources - UJM - Université Jean Monnet - Saint-Étienne)

  • Yves Chappoz

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Bernard Dussuc

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Cédric Poivret

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This study lays the foundations of an approach of innovation management in SMEs of mature industries, building on the notion of business model. The analytical framework developed is applied to the study of innovation practices in the SMEs of the French " Plastics Valley ". Two diametrically opposed business models have been identified between which the firms of the plastics processing industry are distributed : the " subcontracting " business model and the " co-conception / co-development " business model. The firms which have experienced the best economic outcomes are those which have integrated the innovation issues within a systemic reflection regarding the evolution of their business model.

Suggested Citation

  • Olivier Brette & Yves Chappoz & Bernard Dussuc & Cédric Poivret, 2011. "Management de l'innovation et Business Models des PMI. Le cas de l'industrie plasturgiste," Post-Print halshs-00707518, HAL.
    • Handle: RePEc:hal:journl:halshs-00707518
    DOI: 10.3917/mav.041.0236
    as

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