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Stratégies RSE-BOP et Soin des Communautés Humaines. Concepts et Propositions Génériques

Author

Listed:
  • Marielle Audrey Payaud

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Alain Charles Martinet

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Initiated by Prahalad (2004), "Bottom of Pyramid (BOP) Strategies" need probably, one of the highest degrees of involvement if we consider the large range of corporate social responsibility and responsiveness practices in the last years (Martinet, Payaud, 2008a, 2008b). Such very complex projects require radical innovations and very deep attention and care to cope with territories and local communities specificities. The aim of this article is to formulate a conceptual framework and a set of interrelated propositions for the strategic management of "BOP" ambitious projects. Under these guidelines, it seems possible to achieve both the goals of the firm and the human communities development on the long run.

Suggested Citation

  • Marielle Audrey Payaud & Alain Charles Martinet, 2010. "Stratégies RSE-BOP et Soin des Communautés Humaines. Concepts et Propositions Génériques," Post-Print halshs-00650220, HAL.
    • Handle: RePEc:hal:journl:halshs-00650220
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    Cited by:

    1. Jérémy Ranjatoelina Tantely & Adam Dewitte & Bilal Bourkha, 2016. "Le business model des entreprises sociales inclusives : le cas des SIAE, des EA et des ESAT en France," Post-Print hal-01896939, HAL.
    2. Jérémy Tantely Ranjatoelina & Adam Dewitte & Bilal Bourkha, 2016. "Le business model des entreprises sociales inclusives : le cas des SIAE, des EA et des ESAT," Post-Print hal-01987158, HAL.
    3. Odile Uzan & Mélanie Czepik & Philippe Castelnau & Olivier Cretté & Olivier Joffre & Mehdi Heraut-Zérigui & Jean-Jacques Pluchart, 2018. "Synthèse cycles de conférences ORSE - ADERSE : RSE & performance globale : juin 2015 à janvier 2017," Working Papers hal-02282633, HAL.

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