Les business models dans la distribution : repérer les chemins de la performance
In spite of a widespread usage among retail professionals, the concept of business model (BM) deserves some clarifications. Building on this point, the objective of our research is to shed some light on the constituents of BM's in the retail trades, and to offer a first typology.
|Date of creation:||2008|
|Date of revision:|
|Publication status:||Published in Revue Française de Gestion, Lavoisier, 2008, 34 (181), pp.123-144|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00638590|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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