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E-SUPPLY CHAIN et productivite : le cas de la distribution alimentaire

Author

Listed:
  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Elodie Huré

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Thi Le Hoa Vo

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Bruno Durand

Abstract

Our research is a conceptual proposition about the activity transfer between the members of the grocery supply chain, namely the consumer, retailer and supplier, and its impact on the productivity of each actor. This article shows the interest of studying the productivity in a multichannel context and in a holistic perspective (on the entire supply chain). This work will thus allow a better reflection on possible improvements of the global supply chain management in a cross-channel strategy of the various marketing channels.

Suggested Citation

  • Gérard Cliquet & Elodie Huré & Thi Le Hoa Vo & Bruno Durand, 2011. "E-SUPPLY CHAIN et productivite : le cas de la distribution alimentaire," Post-Print halshs-00628222, HAL.
    • Handle: RePEc:hal:journl:halshs-00628222
    as

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