IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00602122.html
   My bibliography  Save this paper

Customisation vs. standardisation, international integration and consumer surplus

Author

Listed:
  • Olivier Gaussens

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Sophie Lecostey

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Kiumars Shahbazi

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Our model analyses the impact of the international integration of oligopolistic markets on consumer surplus when structural differences in demand (for example, cultural differences) allow firms to engage in the international segmentation of markets. Firms consequently elect to supply either a standardised variety which yields scale economies, or a variety customised to local needs. The principal findings are: - that integration (harmonisation of norms and standards) may reduce competition and consumer surplus; - that integration can bring about a reduction of consumer surplus even when it results in an increase in competition. These results persist when the possibility of entry is introduced and suggests that systematic harmonisation of norms and standards is not necessarily desirable.

Suggested Citation

  • Olivier Gaussens & Sophie Lecostey & Kiumars Shahbazi, 2009. "Customisation vs. standardisation, international integration and consumer surplus," Post-Print halshs-00602122, HAL.
  • Handle: RePEc:hal:journl:halshs-00602122
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00602122
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohammad Movahedi & Olivier Gaussens, 2013. "Les effets de l’exportation sur l’innovation et la productivité : Analyse empirique sur un échantillon de PMI," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201307, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00602122. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.