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L'influence, une pratique qui ne va pas de soi pour les entreprises en France

Author

Listed:
  • Madina Rival

    (LIRSA-CRC - LIRSA. Centre de recherche en comptabilité - LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

Abstract

En cette période de lutte contre les conflits d'intérêts (matérialisés par le Rapport Sauvé " Pour une nouvelle déontologie de la vie publique " remis au Président de la République le 26 janvier 2011), l'influence a mauvaise presse. Elle constitue pourtant l'un des trois piliers de l'intelligence économique avec la veille et la sécurisation de l'information.

Suggested Citation

  • Madina Rival, 2011. "L'influence, une pratique qui ne va pas de soi pour les entreprises en France," Post-Print halshs-00595392, HAL.
    • Handle: RePEc:hal:journl:halshs-00595392
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00595392
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