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Pour une consommation touristique plus durable : quel chemin reste-t-il à parcourir ?

Author

Listed:
  • A. Francois-Lecompte

    (IREA - Institut de Recherche sur les Entreprises et les Administrations - UBS - Université de Bretagne Sud)

  • Isabelle Prim-Allaz

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

Cette étude se donne pour objectif de mesurer le chemin qu'il reste à parcourir pour convertir les consommateurs à des pratiques touristiques plus durables. Pour cela, une collecte de données qualitatives a été menée auprès de 568 répondants. Chacun d'entre eux devait indiquer ce qui avait été durable versus non durable au cours de ses dernières vacances, ainsi que les freins et motivations qu'il percevait vis-à-vis du tourisme durable. Les principaux leviers qui découlent de l'étude sont l'éducation et la sensibilisation des voyageurs, le développement d'une offre durable grand public et la mise en avant de l'image d'authenticité et d'originalité de ces voyages.

Suggested Citation

  • A. Francois-Lecompte & Isabelle Prim-Allaz, 2011. "Pour une consommation touristique plus durable : quel chemin reste-t-il à parcourir ?," Post-Print halshs-00594274, HAL.
    • Handle: RePEc:hal:journl:halshs-00594274
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00594274
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    Keywords

    tourisme durable; touriste durable; perceptions du consommateur; freins; motivations;
    All these keywords.

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