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Pour une consommation touristique plus durable : quel chemin reste-t-il à parcourir ?

  • A. Francois-Lecompte

    ()

    (Irea - Université de Bretagne Sud)

  • Isabelle Prim-Allaz

    ()

    (COACTIS - Université Lumière - Lyon II : EA4161 - Université Jean Monnet - Saint-Etienne)

Registered author(s):

    Cette étude se donne pour objectif de mesurer le chemin qu'il reste à parcourir pour convertir les consommateurs à des pratiques touristiques plus durables. Pour cela, une collecte de données qualitatives a été menée auprès de 568 répondants. Chacun d'entre eux devait indiquer ce qui avait été durable versus non durable au cours de ses dernières vacances, ainsi que les freins et motivations qu'il percevait vis-à-vis du tourisme durable. Les principaux leviers qui découlent de l'étude sont l'éducation et la sensibilisation des voyageurs, le développement d'une offre durable grand public et la mise en avant de l'image d'authenticité et d'originalité de ces voyages.

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    File URL: http://halshs.archives-ouvertes.fr/docs/00/59/42/74/PDF/ACFAS_2011_FranA_oisLecompte_PrimAllaz_synthA_se5pages.pdf
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    Paper provided by HAL in its series Post-Print with number halshs-00594274.

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    Date of creation: 13 May 2011
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    Publication status: Published - Presented, congrès de l'ACFAS 2011, session spéciale " 1ère Journée de réflexion sur la consommation responsable ", 2011, Sherbrooke, Canada
    Handle: RePEc:hal:journl:halshs-00594274
    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00594274/en/
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