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Les Sceaux De Certification Des Sites Web : Un Outil De Confiance, Outil De Confusion

Author

Listed:
  • Louise Martel

    (HEC Montréal - HEC Montréal)

  • René St-Germain

    (HEC Montréal - HEC Montréal)

Abstract

Avec l'évolution des technologies, les entreprises doivent s'adapter au nouveau concept de commerce électronique; les clients aussi. Comment garder leur confiance et ce, au bout des doigts. Ce texte présente un cadre conceptuel de la certification de conformité des sites Web ainsi qu'une typologie des sceaux de certification (labels) existants.

Suggested Citation

  • Louise Martel & René St-Germain, 2002. "Les Sceaux De Certification Des Sites Web : Un Outil De Confiance, Outil De Confusion," Post-Print halshs-00584496, HAL.
    • Handle: RePEc:hal:journl:halshs-00584496
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00584496
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