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The message framing of health communications : how to elicit higher intention to get an annual pap test ?

  • L. Balbo

    (CERAG - Centre d'études et de recherches appliquées à la gestion - Grenoble 2 UPMF - Université Pierre Mendès France - CNRS)

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    In an online experiment, women (N=209) were randomly exposed to a pamphlet promoting Pap test. The pamphlet was either gain- or loss-framed and emphasized either the prevention or detection function of the Pap. We hypothesized that the fit between framing and function (i.e. gain-prevention and loss-detection) will result in higher intention to follow the recommendation. Moreover, we predicted that under the non-fit condition (i.e. gain-detection and loss-prevention); people higher in perceived vulnerability will have higher intention to follow the recommendation. Analyses revealed that our hypotheses were partially supported

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    Paper provided by HAL in its series Post-Print with number halshs-00534779.

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    Date of creation: 2010
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    Publication status: Published in Cahier de recherche n° 2010-02 E3. 2010
    Handle: RePEc:hal:journl:halshs-00534779
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