IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00491105.html
   My bibliography  Save this paper

La préoccupation du maintien du pouvoir d'achat, proposition d'un critère de segmentation

Author

Listed:
  • Laurent Bertrandias

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Lapeyre Alexandre

Abstract

The purchasing power has become a matter of preoccupation for consumers. This article intends to prove that the media notion of Purchasing Power Concern (PPC) is a marketing-relevant consumer's individual characteristic. A short and reliable measurement scale is developed and it appears that sociodemographics were not good predictors of PPC. A study focusing on the choice of organic kiwis brings to light the qualities of that variable as o segmentation criterion. In particular, PPC seems to influence the motivations to purchase and the reactions to promotional offers

Suggested Citation

  • Laurent Bertrandias & Lapeyre Alexandre, 2009. "La préoccupation du maintien du pouvoir d'achat, proposition d'un critère de segmentation," Post-Print halshs-00491105, HAL.
    • Handle: RePEc:hal:journl:halshs-00491105
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00491105. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.