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Création de valeur par le Crowdsourcing : deux voies possibles

Author

Listed:
  • Jean-Fabrice Lebraty

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)

  • Katia Lobre

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper explains why and how crowdsourcing (opened outsourcing) creates value for organizations that use it. On the one hand we review the concept of value creation applied to the virtual relations of a com-pany with a crowd of strangers. On the other hand we analyze the concept of crowd and its main characteristics creating value. The idea then is the ability to get hold of this value. We have identified two types of crowds, which leads to specific relevant strategies of harnessing of the value. Our work has been backed up on the study of two big sites of crowdsourcing and the follow-up comments posted on two blogs specialized in this area.

Suggested Citation

  • Jean-Fabrice Lebraty & Katia Lobre, 2009. "Création de valeur par le Crowdsourcing : deux voies possibles," Post-Print halshs-00439905, HAL.
  • Handle: RePEc:hal:journl:halshs-00439905
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00439905
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