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Le tempérament : mesure et impact sur les comportements d'achat

Author

Listed:
  • S. Capelli

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • A. Helme-Guizon

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article traduit du polonais l'échelle de mesure du tempérament de Strelau et Zadawzki (1993) et la valide dans un contexte managérial français. Il explore ses effets sur certains comportements d'achat, par comparaison à la personnalité. Le lien entre les traits énergétiques (temporels) du tempérament et des comportements d'achat requérant un effort important (dans la durée) est démontré, alors que la personnalité n'est pas ou très faiblement liée à ces comportements.

Suggested Citation

  • S. Capelli & A. Helme-Guizon, 2008. "Le tempérament : mesure et impact sur les comportements d'achat," Post-Print halshs-00364908, HAL.
    • Handle: RePEc:hal:journl:halshs-00364908
    DOI: 10.1177/076737010802300101
    as

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