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Neuroscience du consommateur : ruptureparadigmatique ?

Author

Listed:
  • Bernard Roullet
  • Olivier Droulers

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

The evolution of marketing concepts under the influence of the psychologicalthought is a constant in the discipline history. The development of cognitive science, andmore specifically of the neurosciences, allow us today to advocate a consumer neuroscience.The author presents here the expected developments of the discipline and its contiguousethical reflections.

Suggested Citation

  • Bernard Roullet & Olivier Droulers, 2008. "Neuroscience du consommateur : ruptureparadigmatique ?," Post-Print halshs-00341530, HAL.
    • Handle: RePEc:hal:journl:halshs-00341530
    as

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