La force de l'attitude : clarification conceptuelle et impact au sein du processus comportemental
The notion of attitude strength provides a non-evaluative characterisation of attitudes. However, while its impact on the behaviour-attitude relationship is well-established, its conceptualisation remains ambiguous. Developed in psychology research, attitude strength has rarely been integrated in the context of purchase, dominated in the literature by the measurement of purchase intention. This article empirically validates a bi-dimensional conceptualisation of attitude strength. Its moderating effect on the relationship between purchase intention and behaviour is showed
|Date of creation:||2002|
|Publication status:||Published in Actes des XVIièmes Journées Nationales des IAE, Paris, septembre, 2002, France|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00305754v2|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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