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La force de l'attitude : clarification conceptuelle et impact au sein du processus comportemental

  • Etienne Bressoud

    (LED - Laboratoire d'économie dyonisien - Université Paris VIII - Vincennes Saint-Denis : EA3391)

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    Le concept de force de l'attitude autorise une qualification de l'attitude en lui attachant une dimension non évaluative. Si son impact sur la relation entre attitude et comportement semble largement admis, sa conceptualisation reste ambiguë. En effet, le rôle modérateur de cette variable est étudié à partir d'une conceptualisation unidimensionnelle, tandis que les efforts de conceptualisation s'attachent à proposer une structure multidimensionnelle. Parallèlement, la force de l'attitude n'est que rarement intégrée dans un contexte d'achat au sein duquel l'intention prend une place prépondérante. C'est donc à partir de ces constats que sont présentés une conceptualisation bidimensionnelle de la force de l'attitude et son influence modératrice sur la relation qui unit l'intention d'achat au comportement

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    Paper provided by HAL in its series Post-Print with number halshs-00305754.

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    Date of creation: 2002
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    Publication status: Published - Presented, Actes des XVIièmes Journées Nationales des IAE, Paris, septembre, 2002, France
    Handle: RePEc:hal:journl:halshs-00305754
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