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La force de l'attitude : clarification conceptuelle et impact au sein du processus comportemental


  • Etienne Bressoud

    (LED - Laboratoire d'Economie Dionysien - Université Paris VIII - Vincennes Saint-Denis)


The notion of attitude strength provides a non-evaluative characterisation of attitudes. However, while its impact on the behaviour-attitude relationship is well-established, its conceptualisation remains ambiguous. Developed in psychology research, attitude strength has rarely been integrated in the context of purchase, dominated in the literature by the measurement of purchase intention. This article empirically validates a bi-dimensional conceptualisation of attitude strength. Its moderating effect on the relationship between purchase intention and behaviour is showed

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  • Etienne Bressoud, 2002. "La force de l'attitude : clarification conceptuelle et impact au sein du processus comportemental," Post-Print halshs-00305754, HAL.
  • Handle: RePEc:hal:journl:halshs-00305754
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    1. repec:dau:papers:123456789/3556 is not listed on IDEAS
    2. William J. Infosino, 1986. "Forecasting New Product Sales from Likelihood of Purchase Ratings," Marketing Science, INFORMS, vol. 5(4), pages 372-384.
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