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Gestao nos paises sob influência de Confucio: implicaçoes culturais

Author

Listed:
  • Catherine de La Robertie

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

The continuous development of international exchanges and, more broadly, the globalization of the economy have brought about the growing importance of problems arising from the diversity of cultures involved. To decide at a world scale necessarily implies the encounter of diffrent behaviors, differernt mindsets, and different rules of the game. Current business encironment is characterized bu a large diversity of mentalities and of expectations at customers', at partners' or at employees' level each one of them embedded in a different cultural context. The implication of such diversity do not allow the uniform application of one universal management model. The present paper examines this phenomenon considering as subjects East Asian countries of Confucian philosophy.

Suggested Citation

  • Catherine de La Robertie, 2006. "Gestao nos paises sob influência de Confucio: implicaçoes culturais," Post-Print halshs-00257787, HAL.
    • Handle: RePEc:hal:journl:halshs-00257787
    as

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