IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00151275.html
   My bibliography  Save this paper

Etudes et recherches sur la distribution

Author

Listed:
  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet ouvrage propose des axes de réflexion autour de quelques grandes questions posées par la gestion d'une enseigne de distribution : les stratégies de couverture géographique et la mesure de la performance, la définition de l'assortiment et l'étendue du choix offert, la construction d'une marque-enseigne à travers la communication et les marques de distributeur, les stratégies multi-canaux, l'analyse du portefeuille de clientèle, la fidélisation, le design d'environnement et la gestion de l'ambiance au point de vente (foule, musique), la coopération avec les industriels, la communication promotionnelle, le management des catégories de produits... Il suggère également des pistes intéressantes pour analyser les comportements des clients, donnant aux variables psychologiques une place importante et colmplémentaire aux variables socio-démographiques et géographiques (recherche de variété, réactions face à la foule, besoin de stimulation...).

Suggested Citation

  • Pierre Volle, 2000. "Etudes et recherches sur la distribution," Post-Print halshs-00151275, HAL.
    • Handle: RePEc:hal:journl:halshs-00151275
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bruno Durand, 2004. "L’épicerie en ligne : l’atout logistique de la distribution intégrée française," Post-Print hal-01792037, HAL.
    2. Aurélia Michaud-Trévinal, 2011. "Expérience de magasinage et appropriation des espaces commerciaux," Post-Print hal-01740991, HAL.
    3. repec:dau:papers:123456789/3604 is not listed on IDEAS
    4. Bruno Durand, 2008. "Convenience stores: a logistic asset for e-grocery [Les magasins de proximité : un atout logistique pour l’épicerie en ligne]," Post-Print hal-01787981, HAL.
    5. Pierre Volle & Aïda Mimouni, 2003. "Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien," Post-Print halshs-00164836, HAL.
    6. Rola Hussant-Zébian & Shérazade Gatfaoui, 2015. "Expériences voulues et expériences vécues dans les centres commerciaux : le cas du Val d'Europe," Post-Print hal-01133663, HAL.
    7. Emilie Hoëllard, 2018. "Lights… Camera… Action! Staging of actors in store," Post-Print hal-01710887, HAL.
    8. Valérie-Inès de La Ville, 2009. "The child in the High Street store: elements to put things into perspective… [L’enfant dans l’espace commercial : éléments pour une mise en perspective]," Post-Print hal-01844025, HAL.
    9. Aurélia Michaud-Trévinal, 2011. "What Is The Shoppers' Perception Of Multilocation? A First Measurement," Post-Print hal-01743618, HAL.
    10. Christophe Bezes, 2013. "L'image du magasin : définition, effets, mesure et perspectives de recherche," Post-Print hal-02086704, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00151275. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.