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Tendances de consommation et stratégies de différenciation des distributeurs


  • Pierre Volle

    () (CLAREE - Centre lillois d'analyse et de recherche sur l'évolution des entreprises - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • Sophie Rieunier

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)


The authors examine the main consumption trends that are considered to be relevant to the retail industry, when differenciation becomes the main strategic objective. This research aims at helping the retailers to understand the major trends and to evaluate the opportunity of responding to them in terms of store brands, services, communication or even, new retailing concepts.

Suggested Citation

  • Pierre Volle & Sophie Rieunier, 2002. "Tendances de consommation et stratégies de différenciation des distributeurs," Post-Print halshs-00151274, HAL.
  • Handle: RePEc:hal:journl:halshs-00151274
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    Cited by:

    1. Pierre Volle & Aïda Mimouni, 2003. "Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien," Post-Print halshs-00164836, HAL.
    2. Marielle Salvador & Mariem El Euch-Maalej & Isabelle Frochot, 2017. "Rôle de la restauration gastronomique dans la valorisation des produits alimentaires localisés," Post-Print hal-01609248, HAL.


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