Tendances de consommation et stratégies de différenciation des distributeurs
The authors examine the main consumption trends that are considered to be relevant to the retail industry, when differenciation becomes the main strategic objective. This research aims at helping the retailers to understand the major trends and to evaluate the opportunity of responding to them in terms of store brands, services, communication or even, new retailing concepts.
|Date of creation:||2002|
|Publication status:||Published in Décisions Marketing, Association Française du Marketing, 2002, pp.19-30|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00151274|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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