IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00145132.html
   My bibliography  Save this paper

Mesure du succès des relations verticales au sein du canal marketing: revue de la littérature

Author

Listed:
  • Gwenaëlle Nogatchewsky

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Carole Donada

    (ESSEC Business School, ESSEC Business School)

Abstract

Cet article propose une synthèse des vingt dernières années de recherches empiriques sur les relations client-fournisseur au sein du canal marketing. Il met en évidence la prépondérance des quatre approches théoriques les plus testées par les chercheurs et quatre dimensions empiriques du succès : la performance économique, la coopération harmonieuse, la satisfaction et l'évolution de la coopération.

Suggested Citation

  • Gwenaëlle Nogatchewsky & Carole Donada, 2005. "Mesure du succès des relations verticales au sein du canal marketing: revue de la littérature," Post-Print halshs-00145132, HAL.
    • Handle: RePEc:hal:journl:halshs-00145132
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00145132
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00145132/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00145132. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.