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Composer une équipe de développement de produits nouveaux : la diversité professionnelle ne suffit pas.New product development team composition: professional diversity is not enough

Author

Listed:
  • D. Gotteland

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • C. Haon

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

In this research, we propose a model of the effect of new product team members' professional diversity on product performance. In this relationship, we take into account the mediating effect of the instrumental use of available information about customers, competitors and technology. In addition we test the moderating effect of team members' familiarity in the relationship between professional diversity and information use. The model is tested on a sample of 145 product managers or sales directors from the 58 French industrial sectors. The results underline an impact of professional diversity on the instrumental use of available information about customers, competitors and technology. The instrumental use of available information about customers and technology determine new product performance, and a total mediating effect is shown. Familiarity has the hypothesized moderating effect.

Suggested Citation

  • D. Gotteland & C. Haon, 2005. "Composer une équipe de développement de produits nouveaux : la diversité professionnelle ne suffit pas.New product development team composition: professional diversity is not enough," Post-Print halshs-00094596, HAL.
    • Handle: RePEc:hal:journl:halshs-00094596
    as

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