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Evaluating the Impact of Entrepreneurship Education Through Visual Metaphors: Can Pragmatism Reduce Diversity?

Author

Listed:
  • Saulo Dubard Barbosa

    (EM - EMLyon Business School)

  • Sandrine Le Pontois

    (Université Jean Monnet (France, Saint-Etienne) - UJM)

  • Miruna Radu-Lefebvre

    (Audencia Business School (France, Nantes))

  • Azadeh Dadgar

    (University of Tehran)

  • Stéphane Foliard

    (Université Jean Monnet (France, Saint-Etienne) - UJM)

Abstract

We propose a visual participatory methodology for assessing the impact of entrepreneurship education on students' mental models and representations of entrepreneurship. Adopting a within-subject research design, we analyze drawings about entrepreneurship produced by Master students at the beginning and at the end of a one-week intensive entrepreneurship module, across three consecutive cohorts: 2016 (n=53), 2017 (n=78), and 2018 (n=43). We contribute to the study of entrepreneurship education's impact by (i) developing an analytic method to interpret participants' visual productions, and (ii) applying it to assess the evolution of participants mental representations throughout an entrepreneurship module.

Suggested Citation

  • Saulo Dubard Barbosa & Sandrine Le Pontois & Miruna Radu-Lefebvre & Azadeh Dadgar & Stéphane Foliard, 2025. "Evaluating the Impact of Entrepreneurship Education Through Visual Metaphors: Can Pragmatism Reduce Diversity?," Post-Print hal-05847460, HAL.
  • Handle: RePEc:hal:journl:hal-05847460
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