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Stimulating entrepreneurial students' imagination to think about the future: the benefits of science-fiction writing

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  • Sophie Reboud

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Tim Mazzarol

Abstract

The aim of this article is to explore the place that fiction writing can take in an entrepreneurship and innovation curriculum. The need to project oneself into an uncertain future, and the lack of guidelines for doing so, generally plunges students into a perplexity that leads them to be very conservative in their projects. Creativity was used to help them get out of this caution and call on their imagination to think about the needs of tomorrow's citizens. The deviation through science fiction allowed them to produce a more radically new world and to reflect within that world on the creation of an activity that is really in line with that future.

Suggested Citation

  • Sophie Reboud & Tim Mazzarol, 2023. "Stimulating entrepreneurial students' imagination to think about the future: the benefits of science-fiction writing," Post-Print hal-05846058, HAL.
    • Handle: RePEc:hal:journl:hal-05846058
    DOI: 10.1177/25151274231168389
    as

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