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Membership in winemaking cooperatives: Motivations and barriers

Author

Listed:
  • Isabelle Allemand

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Edwin Juno-Delgado

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Pierre Joulie

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

Abstract

The wine industry includes cooperatives and independent winegrowers. This article investigates cooperative membership's motivations and barriers based on a study conducted in the Chablis area (France). Individualistic goals prevail for winegrowers, but cooperative members also assign importance to shared values and their opinion differs significantly from that of the independent winegrowers. For independent winegrowers, the loss of entrepreneurial freedom represents the more substantial membership barrier. Findings might help managers of winemaking cooperatives identify actions to develop and retain their membership. They also provide insights to winegrowers on the advantages and drawbacks of independent and cooperative entrepreneurship.

Suggested Citation

  • Isabelle Allemand & Edwin Juno-Delgado & Pierre Joulie, 2023. "Membership in winemaking cooperatives: Motivations and barriers," Post-Print hal-05845911, HAL.
    • Handle: RePEc:hal:journl:hal-05845911
    DOI: 10.1002/jsc.2533
    as

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