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Procedural Management Based Marketing Strategies for Lays Chips Company in Pakistan

Author

Listed:
  • Bilal Jameel

    (Huanghe Business School, Henan University of Economics and Law, China)

  • Xu Guiyang

    (Huanghe Business School, Henan University of Economics and Law, China)

  • Shahzad Ahmed

    (Huanghe Business School, Henan University of Economics and Law, China)

  • Muhammad Tariq Bashir

    (Huanghe Business School, Henan University of Economics and Law, China)

  • Rizwan Ali Prince

    (Department of Media Studies, The Islamia University of Bahawalpur, Pakistan)

Abstract

This paper mainly focuses on the marketing strategy of lays company in Pakistan. Lays is a potato chips manufacturing company operating all over the world with huge marketing setup in Pakistan. To define a business model, it must be a set of strategies and plans, which any business adapt to making the market share and the market place. A business should choose the strategies which define itself different from the competitors. In this study, we will discuss lays chips digitalization that how this chips company is offering its services digitally through social media platforms in Pakistan. Value proposition also involved primarily in the lays company in the shape of chips packaging, discounts, more wide range of customer attractive strategies and tours in a very comfortable way. This research also focuses giving best ever potato chips in Asian regions.

Suggested Citation

  • Bilal Jameel & Xu Guiyang & Shahzad Ahmed & Muhammad Tariq Bashir & Rizwan Ali Prince, 2023. "Procedural Management Based Marketing Strategies for Lays Chips Company in Pakistan," Post-Print hal-05844659, HAL.
    • Handle: RePEc:hal:journl:hal-05844659
    DOI: 10.59324/ejtas.2023.1(6).60
    as

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