IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05841665.html

The role of innovation portfolio in green innovation decisions: A study of French and Italian firms

Author

Listed:
  • Efi Vasileiou

    (University of York Europe Campus [Thessaloniki])

  • Nikolaos Georgantzis

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Giuseppe Attanasi

    (UNIROMA - Università degli Studi di Roma "La Sapienza" = Sapienza University [Rome])

  • Patrick Llerena

    (UNISTRA - Université de Strasbourg)

Abstract

Recent research has shown that Green Innovation (GI) may be a profitable strategy, provided that the innovating firm enjoys synergies raised by specific combinations of innovation domains. Therefore, GI decisions may depend on the firm's overall innovation portfolio. Along this line of research, this paper aims at identifying combinations of innovation domains (product, process, organization and marketing) which affect a firm's decision to engage in green innovation. We propose a conceptual framework of interactions among innovation domains whose hypotheses are tested based on the Community Innovation Survey (CIS 2012–2014) dataset for France and Italy. Separately for each country, we identify synergic effects of technological (product and process), non-technological (organizational and marketing), demand-related (product and marketing) and supply-related (process and organizational) innovation domains. We find that all the above synergy axis favor GI, and this holds regardless of the surveyed country. However, other combinations of innovation domains do not favor GI and may even hinder it. Specifically, the interaction between process and marketing innovation, might have a negative effect on a firm's likelihood to engage in GI. This occurs in the French sample, while the effect is neutral in the Italian one.

Suggested Citation

  • Efi Vasileiou & Nikolaos Georgantzis & Giuseppe Attanasi & Patrick Llerena, 2024. "The role of innovation portfolio in green innovation decisions: A study of French and Italian firms," Post-Print hal-05841665, HAL.
    • Handle: RePEc:hal:journl:hal-05841665
    DOI: 10.1016/j.technovation.2023.102921
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05841665. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.