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Green lies and their effect on intention to invest

Author

Listed:
  • Lucia Gatti

    (SUPSI - Scuola universitaria professionale della Svizzera italiana = University of Applied Sciences and Arts of Southern Switzerland)

  • Marta Pizzetti

    (TBS - Toulouse Business School)

  • Peter Seele

    (Università della Svizzera italiana (Switzerland, Lugano) - USI)

Abstract

The article explores the consequences of greenwashing deceptions on intention to invest. It analyses whether the presence of a greenwashing lie to stakeholders is detrimental to intention to invest. When a company greenwashes, it deliberately deceives stakeholders about its environmental commitment. Our results suggest that greenwashing has a greater negative impact on intention to invest than a corporate misbehaviour unrelated to a deceptive communication. In order to understand how different forms of greenwashing may affect intention to invest, we develop a typology of greenwashing deceptions, based on the variety of greenwashing cases that have emerged recently. The results show that individuals are less inclined to invest in a company that falsifies its claims (falsification) and which engages in manipulative business practices (deceptive manipulation), as compared to a company that instrumentally selects which information to disclose (information selection) or tries to obscure misbehaviours through publicizing its good business practices (attention diversion).

Suggested Citation

  • Lucia Gatti & Marta Pizzetti & Peter Seele, 2021. "Green lies and their effect on intention to invest," Post-Print hal-05841061, HAL.
    • Handle: RePEc:hal:journl:hal-05841061
    DOI: 10.1016/j.jbusres.2021.01.028
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