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Marketing Strategy of OPPO Mobile Phone in Pakistan

Author

Listed:
  • Shahzad Ahmed

    (Huanghe Business School, Henan University of Economics and Law, China)

  • Cheng Yongyuan

    (Huanghe Business School, Henan University of Economics and Law, China)

Abstract

As an emerging smart phone consumer market in recent years, Pakistan has a low domestic smart phone penetration rate and a huge number of potential smart phone users. This study takes the marketing of OPPO mobile phone in Pakistan as the research object, uses 7P theory to analyze the marketing case of OPPO mobile phone in Pakistan, and puts forward some optimization suggestions in terms of product, price, channel, promotion, personnel, tangible display and process. The research methodology employed in this study is centered around the administration of a questionnaire survey, which aims to provide a comprehensive analysis of the research conducted on onions. Through the optimization of OPPO mobile phone strategy in Pakistan, this study hopes to actively explore the international market and optimize the localization strategy for Chinese mobile phone brands represented by OPPO mobile phone.

Suggested Citation

  • Shahzad Ahmed & Cheng Yongyuan, 2023. "Marketing Strategy of OPPO Mobile Phone in Pakistan," Post-Print hal-05841015, HAL.
    • Handle: RePEc:hal:journl:hal-05841015
    DOI: 10.59324/ejtas.2023.1(6).13
    as

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