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Black Mirror dystopian reflections: The role of cultural narratives in shaping market dynamics

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  • Mauricio Rodriguez

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Gael Bonnin
  • Adriana Caicedo

Abstract

This paper explores how dystopian Sci-Fi works, such as Black Mirror, shape social imaginaries around emerging technologies. Using a clinical psychology method called research-intervention, we uncover the market-shaping power of cultural narratives, revealing their influence on public perceptions and critical reflections about innovations thus shaping market dynamics and aiming at their repair.

Suggested Citation

  • Mauricio Rodriguez & Gael Bonnin & Adriana Caicedo, 2025. "Black Mirror dystopian reflections: The role of cultural narratives in shaping market dynamics," Post-Print hal-05839645, HAL.
    • Handle: RePEc:hal:journl:hal-05839645
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