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Motivations and Challenges in the Location Choices of Hospitality Schools’ International Branches: A Comparative Analysis of IBC and Franchise Models

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  • Allen Scott Duncan

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Anne-Laure Duncan

Abstract

Globalization in hospitality education has prompted institutions to expand internationally through governance models such as International Branch Campuses (IBCs) and franchising. This paper examines the motivations and challenges shaping location choices in hospitality schools, comparing École Hôtelière de Lausanne (EHL), Les Roches, and Vatel. Drawing on Institutional Theory and the Resource-Based View (RBV), it explores how external legitimacy pressures and internal capabilities shape strategic decisions. Findings show that IBCs provide high control but require stable regulatory environments and significant resources, while franchising supports rapid scalability but creates quality assurance challenges. Hybrid multi-campus models balance control and adaptability but demand complex coordination. The study offers an integrated framework to understand how governance models mediate location strategies in a sector reliant on experiential learning and industry partnerships. It contributes to transnational education literature and provides insights for institutions navigating global expansion.

Suggested Citation

  • Allen Scott Duncan & Anne-Laure Duncan, 2025. "Motivations and Challenges in the Location Choices of Hospitality Schools’ International Branches: A Comparative Analysis of IBC and Franchise Models," Post-Print hal-05839541, HAL.
    • Handle: RePEc:hal:journl:hal-05839541
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