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Le quiet quitting : un défi pour la marque employeur

Author

Listed:
  • Aurélia El Yacoubi

    (MRM-RH - Montpellier Research in Management - Ressources Humaines - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Sylvie Rascol-Boutard

    (MRM-RH - Montpellier Research in Management - Ressources Humaines - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

Cet article s'intéresse aux incidences du quiet quitting (démission silencieuse) sur la marque employeur, causalité qui, à partir d'une première revue de littérature, apparaît comme a priori négative. Une étude exploratoire qualitative réalisée sur le réseau social TikTok a permis de déceler des éléments saillants du quiet quitting susceptibles d'avoir un effet sur la marque employeur : causes intrinsèques, organisationnelles ou sociétales de démission silencieuse mais aussi comportements des démissionnaires silencieux vis-à-vis de leur cadre d'emploi. A partir de ces résultats, nous proposons des leviers d'action pour une marque employeur solide et positive.

Suggested Citation

  • Aurélia El Yacoubi & Sylvie Rascol-Boutard, 2026. "Le quiet quitting : un défi pour la marque employeur," Post-Print hal-05838296, HAL.
    • Handle: RePEc:hal:journl:hal-05838296
    DOI: 10.3917/qdm.238.0015
    as

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