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Restructuration, projet associatif, nouvelle stratégie : les déterminants des réorientations des associations françaises en temps de crise

Author

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  • Guillaume Plaisance

    (UB - Université de Bordeaux, Institut d'Administration des Entreprises (IAE) - Bordeaux, IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

This article examines the determinants of the strategic reorientations of French grassroots volunteer organizations: the extension of activities or new projects, mutations of the associative project, and rapprochements with other grassroots volunteer organizations. The aim of this article is to better understand the determinants of different types of strategic reorientations in the context of French grassroots volunteer organizations and a global exogenous crisis. The study is based on the recent stakeholder resource-based view and on a questionnaire sent to French grassroots volunteer organizations, which received 10,926 responses. The results show that associative values have only a marginal effect, in contrast to dependence on human capital or coopetition. Relationships with public and private partners as well as the health of the organization also have ambiguous effects. This research therefore points out a dynamic specific to the French case and highlights the strategic pillars around community, sustainability of relationships, human capital and coopetition.

Suggested Citation

  • Guillaume Plaisance, 2022. "Restructuration, projet associatif, nouvelle stratégie : les déterminants des réorientations des associations françaises en temps de crise," Post-Print hal-05834956, HAL.
    • Handle: RePEc:hal:journl:hal-05834956
    DOI: 10.3917/g2000.395.0037
    as

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