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Une entrepreneuse de morale au Liban : du Phénix à la femme aux multiples morceaux de verre

Author

Listed:
  • Liz Awad

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Marie-Astrid Le Theule

Abstract

Dans cet article, nous explorons l'entrepreneuriat dans un contexte d'effondrement sociétal. Ce travail s'inscrit dans les recherches critiques en entrepreneuriat et s'appuie sur les travaux d'Howard Becker (1985) sur la construction sociale de la déviance et l'élaboration des normes, qui mettent en lumière le rôle central du collectif dans leur transformation. Nous relions l'entrepreneuriat, conçu comme une force subversive de transformation sociale (Germain & Jacquemin, 2017 ; Hjorth, 2017), au concept d'entrepreneur de morale (Becker, 1985). En s'impliquant dans une écriture engagée, nous analysons comment, dans une société où la corruption est devenue la norme, une artiste activiste est une entrepreneuse de morale. Ce travail montre que l'entrepreneuriat est une dynamique sociale collective capable de mener un combat culturel, de transformer les mentalités et de redéfinir l'imaginaire collectif d'une société.

Suggested Citation

  • Liz Awad & Marie-Astrid Le Theule, 2025. "Une entrepreneuse de morale au Liban : du Phénix à la femme aux multiples morceaux de verre," Post-Print hal-05799030, HAL.
    • Handle: RePEc:hal:journl:hal-05799030
    DOI: 10.54695/ror.203.0077
    as

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