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Financial literacy and investment in wine: a two-country study on Generations Y and Z

Author

Listed:
  • Lara Agnoli

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Jean-François Outreville

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Eric Le Fur

Abstract

Financial literacy is crucial in explaining a broader set of investment behaviors. This paper investigates what financial literacy, wine knowledge, risk propensity and wine purchase behavior have in common.

Suggested Citation

  • Lara Agnoli & Jean-François Outreville & Eric Le Fur, 2025. "Financial literacy and investment in wine: a two-country study on Generations Y and Z," Post-Print hal-05798875, HAL.
    • Handle: RePEc:hal:journl:hal-05798875
    DOI: 10.1108/MF-12-2024-0919
    as

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