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Voir l'invisible : un artefact immersif pour réduire la distance psychologique en matérialisant des données RSE

Author

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  • Ivan Ajdukovic

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

Abstract

Malgré une conscience écologique croissante, l'écart entre attitude et comportements persiste, souvent renforcé par des données environnementales perçues comme abstraites et psychologiquement distantes. Cette recherche (Work-in-Progress) se base sur la Théorie des Niveaux de Représentation (Trope & Liberman, 2003) pour explorer comment la conception de visualisations immersives peut réduire la distance psychologique. Adoptant une approche de Design Science Research (DSR), nous concevons un artefact pédagogique conduisant des étudiants en management à matérialiser des données RSE normalement invisibles (énergie, déchets, CO2) via la création d'environnements 3D interactifs (Unity). L'analyse descriptive préliminaire des rendus d'étudiants suggère des effets potentiels du processus de matérialisation immersive sur la manière dont ces données sont appréhendées. Ce travail contribue au Green IS en proposant un modèle opérationnel de matérialisation d'informations souvent intangibles.

Suggested Citation

  • Ivan Ajdukovic, 2026. "Voir l'invisible : un artefact immersif pour réduire la distance psychologique en matérialisant des données RSE," Post-Print hal-05789357, HAL.
    • Handle: RePEc:hal:journl:hal-05789357
    Note: View the original document on HAL open archive server: https://hal.science/hal-05789357v1
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