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De la façade au panier : l'influence des signaux de naturalité sur les perceptions et les intentions en retail alimentaire

Author

Listed:
  • Eric Lombardot

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Jean-Philippe Galan

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Sonsavanh de Sauvage

    (UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Mathis Savignat

    (UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Léa Gfeller

    (UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Gowshigan Thiagaligam

    (UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Wafa Jabou

    (ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC)

Abstract

Cette recherche examine l'impact de la naturalité visuelle des devantures de magasins alimentaires sur les perceptions des consommateurs. A partir d'une expérimentation multiculturelle, elle montre que la naturalité influence indirectement l'intention d'achat via les perceptions de santé, qualité et éthique. La théorie de la biophilie offre un cadre théorique à l'analyse de ces effets ainsi qu'aux effets modérateurs exercés par le positionnement des enseignes (discount vs bio) ainsi que les sensibilités individuelles en matière de santé et d'environnement.

Suggested Citation

  • Eric Lombardot & Jean-Philippe Galan & Sonsavanh de Sauvage & Mathis Savignat & Léa Gfeller & Gowshigan Thiagaligam & Wafa Jabou, 2026. "De la façade au panier : l'influence des signaux de naturalité sur les perceptions et les intentions en retail alimentaire," Post-Print hal-05788127, HAL.
    • Handle: RePEc:hal:journl:hal-05788127
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