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Strategic Communication for Social Movements: Creative Storytelling in Climate Fiction Movies
[Communication stratégique pour les mouvements sociaux : la créativité dans les films de fiction climatique]

Author

Listed:
  • Shirin Yazgulieva

    (IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], IMT Atlantique - DI2S - Département Interdisciplinaire de Sciences Sociales - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Inna Lyubareva

    (IMT Atlantique - LUSSI - Département Logique des Usages, Sciences sociales et Sciences de l'Information - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], IMT Atlantique - DI2S - Département Interdisciplinaire de Sciences Sociales - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Allègre Hadida

    (CAM - University of Cambridge [Cambridge, UK], Judge Business School - CAM - University of Cambridge [Cambridge, UK])

  • Tom van Laer

    (SKEMA Business School - SKEMA Business School [Lille], UniCA - Université Côte d'Azur)

Abstract

This research analyzes strategic communication appeals in climate fiction(cli-fi) films and their ethical implications for corporate messaging and public climate discourse. Using a mixed-methods approach- manual annotation, NLP, and PCA-based clustering - we examine 60 films to identify recurring strategies like emotional framing, urgency, and identity-based storytelling. These tactics, common in corporate and propagandamessaging, raise ethical questions about persuasion versus manipulation. As cli-fi influences climate perceptions, we call for more ethically aware storytelling across sectors.

Suggested Citation

  • Shirin Yazgulieva & Inna Lyubareva & Allègre Hadida & Tom van Laer, 2025. "Strategic Communication for Social Movements: Creative Storytelling in Climate Fiction Movies [Communication stratégique pour les mouvements sociaux : la créativité dans les films de fiction climatique]," Post-Print hal-05783894, HAL.
    • Handle: RePEc:hal:journl:hal-05783894
    Note: View the original document on HAL open archive server: https://hal.science/hal-05783894v1
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