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Gestion du Marketing, 6e édition

Author

Listed:
  • Johanne Brunet

    (HEC Montréal - HEC Montréal)

  • François Colbert

    (HEC Montréal - HEC Montréal)

  • Sandra Laporte

    (HEC Montréal - HEC Montréal)

  • Renaud Legoux

    (HEC Montréal - HEC Montréal)

  • Bruno Lussier
  • Sihem Taboubi

    (HEC Montréal - HEC Montréal)

Abstract

Un ouvrage à la fine pointe des nouvelles tendances en marketing. Cette sixième édition repensée et renouvelée demeure fidèle aux orientations qui ont contribué à son succès passé : un langage simple, des théories exposées clairement et des exemples tirés du marché reflétant la réalité des entreprises.

Suggested Citation

  • Johanne Brunet & François Colbert & Sandra Laporte & Renaud Legoux & Bruno Lussier & Sihem Taboubi, 2017. "Gestion du Marketing, 6e édition," Post-Print hal-05777722, HAL.
    • Handle: RePEc:hal:journl:hal-05777722
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