IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05775769.html

The effect of critical reviews on exhibitors' decisions : Do reviews affect the survival of a movie on screen ?

Author

Listed:
  • Renaud Legoux

    (HEC Montréal - HEC Montréal)

  • Denis Larocque

    (HEC Montréal - HEC Montréal)

  • Sandra Laporte

    (HEC Montréal - HEC Montréal)

  • Soraya Belmati

    (HEC Montréal - HEC Montréal)

  • Thomas Boquet

    (HEC Montréal - HEC Montréal)

Abstract

This article aims to demonstrate that distribution intermediaries, namely exhibitors, are influenced by critical reviews in their programming decisions after the launch of a movie. More specifically, it tests the effect of critical reviews on the decision of exhibitors to keep or withdraw a movie on their screens from week to week. A unique data set comprising more than 165,000 weekly theater level decisions spanning over a decade is used for the analyses. Exhibitors' decisions are modeled through a discrete time survival model with random effects. Results show that a movie with excellent reviews has more chances to stay longer in a theater when compared to one with poor, fair, or good reviews, even after controlling for the previous week's box office. This finding suggests that a portion of the overall commercial performance usually associated with positive reviews can be attributed to the impact of critics' reviews on exhibitors' decisions to keep the movie on screen for a longer period

Suggested Citation

  • Renaud Legoux & Denis Larocque & Sandra Laporte & Soraya Belmati & Thomas Boquet, 2016. "The effect of critical reviews on exhibitors' decisions : Do reviews affect the survival of a movie on screen ?," Post-Print hal-05775769, HAL.
    • Handle: RePEc:hal:journl:hal-05775769
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05775769. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.