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Sobriété numérique : la dimension environnementale ne suffit plus

Author

Listed:
  • Camille Pailler

    (MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Pauline Folcher

    (MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM-MPR - Management et Pratiques Responsables - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Gilles N'Goala

    (MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

La sobriété numérique est souvent définie dans la littérature sous un angle environnemental, mais les travaux sur le green gap montrent que les arguments collectifs peinent à déclencher des changements de comportement individuels. Après avoir réalisé une revue de la littérature, nous avons analysé des données secondaires issues de communautés Reddit. Nos résultats montrent que les motivations à s'engager dans une démarche de réduction sont avant tout psychologiques : bien-être, reprise de contrôle, quête identitaire. La dimension environnementale est quant à elle absente des discours. Ainsi, les définitions existantes semblent éloignées des attentes réelles des usagers. Il convient alors de repenser la sobriété numérique du point de vue du consommateur et d'orienter les campagnes de sensibilisation vers des leviers individuels tels que le bien-être, l'autonomie et le contrôle perçu.

Suggested Citation

  • Camille Pailler & Pauline Folcher & Gilles N'Goala, 2026. "Sobriété numérique : la dimension environnementale ne suffit plus," Post-Print hal-05767139, HAL.
    • Handle: RePEc:hal:journl:hal-05767139
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