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Towards a renewed vision of Africa: diaspora entrepreneur and the valuation of Africa. A comparative case study of west African entrepreneurs
[Hacia una visión renovada de África: el emprendedor de la diáspora y la valuación del continente africano. Un estudio comparativo des casos de empresarios originarios de África del Oeste]

Author

Listed:
  • Cafui D'ALMEIDA-JULIEN

    (CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] = Centre for Management Research - UP - Université de Poitiers = University of Poitiers)

Abstract

The present article displays a teleo-axiological reflection on the way west-African entrepreneurs contribute to renew representations of Africa. More specifically, our research explores valuation strategies for the continent as it is made by entrepreneurs engaged in a cultural mission. By comparing cases of both traditional and social entrepreneurs in the fields of fashion, we showcase multiple plausible valuation strategies mobilized by entrepreneurs in their project. Our results also contribute to develop knowledge on entrepreneurial values mobilization in order to deploy a valorising activity for their home country and encourage practitioners to practicing reflexivity.

Suggested Citation

  • Cafui D'ALMEIDA-JULIEN, 2024. "Towards a renewed vision of Africa: diaspora entrepreneur and the valuation of Africa. A comparative case study of west African entrepreneurs [Hacia una visión renovada de África: el emprendedor de la diáspora y la valuación del continente african," Post-Print hal-05745657, HAL.
    • Handle: RePEc:hal:journl:hal-05745657
    DOI: 10.7202/1114757ar
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