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The effect of norms and socialization on red and processed meat consumption reduction (RPMC) among young people

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  • Isabelle Muratore

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Stephanie Nguyen

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

This study examines how social norms conveyed by different agents of socialization (family, peers, school, and media) influence young people's intentions to reduce red and processed meat consumption (RPMC). Drawing on socialization and social norms theory, we show with a survey of French adolescents (N=237) that descriptive norms associated with parents and peers significantly influence RPMC reduction intentions. Injunctive norms from parents, school, and media are also effective, whereas peer injunctive norms are not.

Suggested Citation

  • Isabelle Muratore & Stephanie Nguyen, 2026. "The effect of norms and socialization on red and processed meat consumption reduction (RPMC) among young people," Post-Print hal-05745648, HAL.
    • Handle: RePEc:hal:journl:hal-05745648
    Note: View the original document on HAL open archive server: https://hal.science/hal-05745648v1
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